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Vegan skincare (along with cruelty-free - another cause at the beating heart of the KELSEY Brand), is one of the most searched for beauty terms and the movement is growing rapidly. Vegan beauty is where it’s at.

But what is it, firstly, and should you care?

Firstly, let’s clear up any confusion – vegan skincare is not the same as natural skincare or clean skincare, both of which can contain animal ingredients as long as they aren’t synthetic, and is not the same as vegetarian skincare which is allowed to contain by-products such as lanolin.

Secondly, if we’re talking personal values vs skincare results, vegan products can give seriously impressive results without ethical compromise. 

Plant-based ingredients are generally better absorbed back into our surroundings after use, breaking down into non-toxic compounds making them more planet-friendly. And typically the production of these uses less energy and avoids environmental impact. For example, the AHAs in our gorgeous Luminous Glow Cleanser are from fruit acids rather than milk sugars which, when traced back to their animal origins, contribute to greenhouse gases.

Plant-based and therefore vegan ingredients are also powerhouses for the skin - typically rich in protective vitamins, polypeptides, fatty acids and antioxidant rich anthocyanins. As an example, the raspberry plant leaves used in our Morn to Eve Global Protection Concentrate are packed with polyphenols – giants in the world of skin resilience and regeneration that help in protecting against free radicals.

Even better, plant-based oils vs mineral oils are more easily available to the skin.  Unlike synthetic mineral oils or animal-derived hydrating ingredients, they don’t block the pores and lead to breakouts. Our EZ Rubus ID®, a proprietary ingredient developed by KELSEY and world-leading chemists, and one of the key ingredient in our products and of course the signature oil in our Full Bloom Plumping Concentrate, contains an exceptionally high dose of omega 3 and 6 fatty acids, plus proactive Vitamin E and alpha-linoleic acid. Also shown to have mild UVB absorbent properties, it’s the ally your skin has always needed. And in case you needed anymore convincing, our Full Bloom won Best Facial Oil in the Top Santé Beauty Awards last year.

Utilising the raspberry fruit for its richness in AHAs in our Three Moons Brightening Concentrate for example, gives the skin a glow, has a brightening impact and increases cellular turnover. Our Mother of Masks includes not only the raspberry fruit, giving the mask its unique and almost good-enough-to-eat pink colour but also fruit acids from sugar maple, lemon and orange. All adding to the cellular renewal of skin, revealing the brighter cells beneath.

While of course here at KELSEY we champion the raspberry, we’ve also included other clinically proven vegan ingredients such as a lavender complex in our award-winning (Platinum Beauty Awards – Best Overnight Treatment) Midnight Reset which helps reset the circadian rhythm of the skin leaving you looking refreshed and revitalised in the morning. Our Full Bloom contains a plethora of tree and seed oils to fortify the skin barrier and boost collagen production and we’ve included an incredible age spot defying plankton extract in our Three Moons Concentrate.

We’re hugely proud that all six of our products were honoured by the Vegan Beauty Awards in 2024, giving them the plant-based recognition that they deserve as efficacious, serious skincare. Be proud that you can be kind to the planet and your skin with KELSEY.

 

Trying to find the perfect present can be one of the most stressful elements of the gift-giving season. We'll let you in on a secret, the one thing we all really really want to ensure they’ll be the envy of all their friends – gorgeous glossy skin to outdazzle the Christmas lights, and we've got your covered. 

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Nothing, but nothing, feels as good as sun on your skin. The warmth, the mood-boosting properties of a dose of Vitamin D, a healthy glow – its all good, right? But when summer settles in for a longer spell (it’s the dream) then the combination of air conditioning, heat and UV rays really can wreak havoc on a previously settled complexion. Here is our guide to achieving your healthiest of glows this summer. 

Vitamin C has become a favourite ingredient among dermatologists and for good reason. This glow-give provides hydration, increases collagen synthesis, improves the appearance of age-spot and protects from free radicals.

 

Valentine's is upon us, and it's time you fell in love with your own skin. Perfection pairings can’t be denied, so here is your guide to finding your perfect KELSEY skin partners. 

KELSEY products were developed as hyper-versatile skincare hybrids - you can use them in a flexible way to create your own personalised routine based on your top skin concerns.

Has your radiance retired? Does dialling up the dazzle simply feel too much to manage? KELSEY is here to put the F-Fabulous back into Face.With products designed to hack great skin in a jiffy, flood your complexion with hydration and bestow a glow to compete with the brightest sunrise (we can all dream), our hero skincare works smarter and harder for maximum glow, minimum effort. 

May brings with it warmer temperatures, the glow of the golden hour as the sun sets and bank holidays to set the spirits soaring.