4 Minute Read
Like many of the best ideas, the Zero Waste Week campaign (5-9 September 2022) was formed in direct response to a personal crisis. It was in 2004 that a freak weather disaster created a lightbulb moment for founder Rachelle Strauss, the very real moment of impact that man-made climate change could truly affect the way the world was shaped into the future.
Following a period of self-development into a more sustainable way of living as a family, Zero Waste Week truly started in earnest in 2008 with the challenge campaign to Reduce, Reuse and Recycle. Modest beginnings have led to a global following as the reality of adopting a more responsible attitude towards our personal and business activities becomes ever more critical.
Responsible: The adage adopted by the Zero Waste movement is that there is no such place as “away”. This drives home the reality that when we “throw something away” it means, we are putting it somewhere else. There is no magic. We are all collectively responsible for what we consume.
While we can all feel the weight of our need to respond to what is happening in the world, while it is impossible to avoid the messages that we all need to do better and drive change forward, it is easy to feel a little overwhelmed by the scale of what is needed. How can one person’s habits make a significant difference?
Reality: “No-one can do everything, everyone can do something. Together we can do anything.”
In 1987, the United Nations Brundtland Commission defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”
Rethink: As individuals and businesses, we need to look at the impression of our daily lives to ensure it impacts less, where our choices are increasingly renewable and respectful.
The responsibility of business is to support consumers to make those future-thinking decisions, without compromise to performance, efficacy and personal gratification where possible.
Sustainability is a word that is bandied around relentlessly in consumer marketing and in the world of skincare. But what does it truly mean? So, what does this all have to do with skincare? How can our skin health and beauty choices make an impact?
Respect: At KELSEY our core brand philosophy is a truly authentic approach to sustainability and holistic natural development. As stewards of the land for generations; having a symbiotic relationship with the health of the earth and nurturing the optimum conditions for plentiful harvest, peak timing and prime quality for plant and farmer has placed us in a perfect position to understand the importance of the delicate balance in which we all co-exist.
Transferring our heritage and knowledge into our skincare, we maintain an all-encompassing approach to our product development, with respect to the origins of our core ingredients, the footprint and responsible creation of our products and packaging.
From the beginning, we chose to consider ingredients that were, where possible, biodegradable to minimise their impact on the environment – avoiding some of the manmade synthetics that can be more detrimental at the end of life of a product. Where possible, we have also sourced from the UK to minimise our footprint of production.
Revolutionise: True progress comes from changing thinking. For us, sustainability is and always has been, the starting point for creative development. We don’t need to retrofit to suit what may become a market trend; reducing waste is in our DNA as a brand – it is at the very core of our product uniqueness. How?
Repurpose: We use the whole raspberry plant. The seeds, pulp and leaves. This is the very definition of upcycling as we turn what would be waste from the harvest process into powerful, transformative natural actives by not only using them in their original form, but through the appliance of science, working with leading innovative chemists to encapsulate raw extracts to optimise bioavailability, efficacy and visible transformation.
- The leaves are rich in protective polyphenols to fortify the skin to shield against free radicals.
- The fruit pulp is packed with vitamin C and alpha hydroxy acids, helping to boost cell turnover, revealing bright and luminous skin.
- The seeds are full of omega essential fatty acids and antioxidant vitamins A and E. These stimulate collagen production, fight oxidation and damage, promote cell regeneration and boost vibrancy.
When you have an abundance of natural goodness like this, it is essential to incorporate the full botanical magic in each product. This means our harvest produces less waste and we optimise the potency of our formulations.
Respond: As consumers, we are searching for the best solutions to answer our conscious purchase intentions.
All our packaging is conscientiously developed to minimise waste and optimise responsible disposal and recyclability:
- Bottle: Our sprayed glass is fully recyclable.
- Pipette: We chose to use polypropylene (PP) which is recyclable.
- Pipette bulb: We opted for recyclable nitrile bulbs which are less polluting than more commonly used PVC.
- Carton: All our cardboard is fully FSC Certified, carbon balanced and sourced in the UK.
- Stickers: We have chosen fully compostable stickers which carry the OK Compost certification.
- Envelopes: Our envelopes are made from glassine paper which is 100% recyclable and biodegradable.
Reflective: We are on a journey with our sustainability, we are proud of all we have achieved without compromising performance and luxury, but we are committed to share our learnings with an honest approach. We continue to commit to revisiting our choices and making changes as learnings develop, technology improves and availability increases.
Responsible does not need to mean luxury, experience and results are compromised.
3 Minute Read
Your skin is a world of its own.
A finely tuned machine of protection, balance and repair. It often feels we are on a relentless quest for achieving the quintessential healthy glow, that illusive radiance and lit-from-within effortless luminosity.
But what is glow?
Radiant, “glowing” skin refers to a supple, hydrated, balanced, protected complexion with an even, clarified, refined tone and a smooth appearance.
THE ADVERSARIES OF GLOW
Modern life and the general day-to-day can unsettle, unbalance and stress skin barrier function leaving the complexion compromised. Overnight, skin begins to appear dull, lacklustre and feel uneven. Get to know your skin’s “normal” and create a positive relationship with your reflection, this will help identify what is dulling your sparkle. Here are some of the most common nemeses of radiance!
Dead skin cells
A build-up of surface debris occurs when our cellular turnover is compromised. This may be due to poor circulation, free radical impact, age or poor skincare choices. Dirt, debris, makeup, sweat, pollution etc, linger on the complexion, causing texture irregularity, dull tone and congestion.
When the skin barrier resilience is impaired it enables TEWL (trans epidermal water loss) to occur. This leads to vulnerability of vital cellular function, leading to hyperpigmentation, fine lines, shadowing around the eyes, loss of tone, suppleness and overall loss of skin radiance.
Lack of sleep
The longer days can play havoc with sleep routines, it is easy to stay up late and be woken early by the light creeping in. Poor sleep is the nemesis of glow, showing readily in the complexion with dark circles, puffiness and dull skin tone.
Poor diet, alcohol and other lifestyle influences can lead to dullness, enlarged pores and the appearance of more pronounced expression lines.
Exposure to damaging UV rays affects the natural barrier function of the skin, once damaged this can allow more harmful free radicals to be triggered within the skin causing hyperpigmentation, inflammation and the breakdown of key structural proteins.
Elastin and Collagen breakdown
These support fibres within the body allow skin to “snap” or “bounce” back, when the protective barrier function and microbiome of the skin is compromised, this enables damaging oxidative stress to affect the resilience of these key proteins.
Over zealous exfoliation, poor hydration, over-stimulation and incorrectly matched products, can cause sluggishness or reactivity within the complexion, destabilising the status-quo.
As the cycle of oestrogen continues monthly and throughout life, surging and dipping, so too does the impact of the rise and fall of oil production in response, which contributes to the appearance and uniformity of pores and can lead to congestion.
It can feel overwhelming. But, healthy skin habits needn’t be complex or require a complete overhaul of your regime. Our solution is simple. Augment your skincare regime with our glow-boosting, brightening serum to deliver enduring luminosity.
The ultimate brightening powerhouse concentrate. Deliciously silky with a supremely rich complex of actives; it glides over skin and kickstarts a fresh, glowing complexion. But what are the goodies inside? What is the secret to this powerhouse concentrate that transforms your skin to supple, luminous and healthy? Let’s break it down a bit.
Exfoliation: When skin feels uneven, there can be a temptation to “polish” the complexion to reveal lost radiance, but this can be counterintuitive as it can cause micro tears in the skin. This can compound issues by creating damage and triggering inflammation.
Enter our uniquely potent Raspberry fruit pulp infusion. Rich in AHAs yet gentle so as to not upset skin that is overexposed or fragile, smoothes the skin by dissolving surface debris such as sweat, make-up, sunscreen, to help decongest pores and clarify skin tone. AHAs provide a gentle, yet powerfully effective alternative to smooth the surface texture and reveal fresh skin cells, stimulating the renewal process.
Soothe: To counteract the damaging effects of lifestyle and environmental oxidative stress, the star of the show is polyphenol rich Raspberry Leaf extract. Polyphenols have been shown to be highly bioavailable so extremely effective at being absorbed and targeted in application, with minimal degradation of potency. Research into polyphenols has demonstrated that they are highly effective in anti-inflammatory responses and regulating skin cell behaviour that is disrupted through over-exposure. In neutralising inflammation, adverse skin health effects such as hyperpigmentation, fine lines and degradation of key skin proteins such as collagen and elastin, can be more controlled.
Protect: A powerful antioxidant and skin brightening expert, stable Vitamin C helps protect skin vitality through shielding the skin from damaging free radicals, particularly UV induced oxidative stress that can trigger hyperpigmentation uneven skin tone.
Brighten: Microalgae brighten, smooth and help minimise the appearance of hyperpigmentation, while Hyaluronic Acid and a blend of probiotics help fortify the natural protective barrier function.
For a skin quench when your complexion feels parched and dehydrated, or overexposed to intensity of UV; pop this rescue concentrate in the fridge to soothe redness and inflammation, the perfect Summer skin rescue.
This is a daily treatment to help maintain skin health, use after cleansing before moisturiser. But, as a extra weekly skin treat, to restore lost hydration and refine skin tone; apply under a sheet mask amplify your glow.
Whether the goal is complete skin confidence - make-up free or otherwise; skin health is the key.
KELSEY Concentrate Collection: Powered by nature, enhanced by science.